This is because people trust their family and friends’ opinions. Not only will your postcard drive a response from customers, you’ll be able to track it too.īy far, the best and most powerful marketing method that exists is word of mouth. With postcards you can send a targeted audience a great offer and a special URL to visit or a special discount/coupon code they can use to redeem the offer. True, online marketing can produce volume but online marketing can’t produce targeted visitors who already want what your company is selling. In fact, when it comes to the response achieved by postcard marketing, online marketing techniques pale in comparison. First in a series of postcards.ĭespite social media and the Internet, the most effective direct-marketing technique in the United States today is postcard-to-website marketing. Included design, print, direct mail handling.
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